%0 Journal Article
%T ¡°How Come You Are Here?¡± Considering the Context in Research on Travel Decisions
%A Jieqing Luo
%A Pietro Beritelli
%A Stephan Reinhold
%J Journal of Travel Research
%@ 1552-6763
%D 2019
%R 10.1177/0047287517746017
%X Travel decision research still struggles to explain a large portion of the variance in travel choices. We argue that advances in this domain must originate from a shift in the kinds of questions we ask travelers to understand what triggers their decisions. The proposed shift from ¡°Why did you . . . ?¡± to ¡°How come . . . ?¡± changes the emphasis from retrospective sense giving to a contextual understanding of travel choice, focusing in particular on the constellations that produce actual travel behavior. This shift opens research avenues of a new theoretical and methodological nature and has fundamental implications for consumer research as well as destination marketing practices
%K travel decision
%K decision context
%K decision heuristics
%K ¡°how come?¡±
%K social embeddedness
%U https://journals.sagepub.com/doi/full/10.1177/0047287517746017