%0 Journal Article
%T Food and cuisine image in destination branding: Toward a conceptual model
%A Catheryn Khoo-Lattimore
%A Mun Y Lai
%A Ying Wang
%J Tourism and Hospitality Research
%@ 1742-9692
%D 2019
%R 10.1177/1467358417740763
%X This study addresses the conceptualization of food image and examines the role food and cuisine play in the formation of destination brand image. By tracing the destination branding literature with a specific focus on image and three components that influence food image formation, the authors map the current state of food image research in tourism. They then provide a dual-perspective review of food image¡ªone that is projected and/or perceived by destination marketers and their food producers and suppliers, and the other a mental representation as perceived by tourists. The evaluation aligns the various dimensions, underlying variables, and indicators of food destination attractiveness as reflected in host¨Ctourist perspectives. The paper offers a comprehensive conceptual framework of food tourism branding and suggests a pathway for future empirical research on destination image and branding
%K Food image
%K destination branding
%K food tourism
%K brand image formation
%K perceived and projected food image
%U https://journals.sagepub.com/doi/full/10.1177/1467358417740763