%0 Journal Article
%T Reforging the Steel City: Symbolism and Space in Postindustrial Pittsburgh
%A Tracy Neumann
%J Journal of Urban History
%@ 1552-6771
%D 2018
%R 10.1177/0096144218759026
%X With an eye to urban branding campaigns in global cities such as New York, in the 1970s and 1980s, Pittsburgh, Pennsylvania¡¯s public officials worked with local corporations and media outlets to market ¡°dynamic¡± Pittsburgh to a national audience. This article examines the relationship between the ¡°imagined space¡± of boosters¡¯ urban branding campaigns and their decades-long efforts to physically and economically reorganize the region¡¯s ¡°material space¡± around service and finance industries, and medical and educational institutions. Through urban branding, local elites¡¯ efforts created new mental maps of the region that excluded its mill towns and manufacturing workers and emphasized, instead, the relationship between the city and its well-heeled suburbs
%K Pittsburgh
%K Pennsylvania
%K Pittsburgh Renaissance
%K postindustrial cities
%K urban space
%K urban branding
%U https://journals.sagepub.com/doi/full/10.1177/0096144218759026