%0 Journal Article
%T Between Hyorish and Hyorism: A Korean TV Star and Social Media Activism
%A Jungmin Kwon
%J Television & New Media
%@ 1552-8316
%D 2019
%R 10.1177/1527476417742519
%X Since her solo debut album in 2003, Lee Hyori, one of the most famous stars in Korea, has kept her name in the limelight as a singer, actress, show host, advertising model, and fashion trendsetter. The Beyonc¨¦-like diva in Korea metamorphosed after declaring a hiatus due to plagiarism on her fourth album. Suddenly, she became an animal-rights activist, a vegetarian, and a donor to poor citizens and encouraged political engagement. On her Twitter account, she updated all of her practices asking for public attention to social issues. Gradually, she transformed from a sexy TV diva to an exemplar of celebrity activism. However, she did not abandon her life and popularity as a top star; rather, she repositioned herself in between a beloved celebrity and a respected activist. This article examines how she has accomplished these two different tasks and what roles her social media engagement has played in the achievement
%K Lee Hyori
%K social media
%K celebrity
%K activism
%K socialtainer
%K Twitter
%U https://journals.sagepub.com/doi/full/10.1177/1527476417742519