%0 Journal Article
%T The 2014 World Cup and the Construction Workers: Global Strategies, Local Mobilizations
%A Maur¨ªcio Rombaldi
%J Latin American Perspectives
%@ 1552-678X
%D 2019
%R 10.1177/0094582X19842837
%X An action developed by the Building and Wood Workers¡¯ International during the 2014 World Cup in Brazil internationalized the country¡¯s construction unions. The strategies adopted, aimed at large-scale sports events, the efforts to negotiate with the World Cup organizers, and the lack of national coordination among Brazilian unions all contributed to the willingness of the latter to take part in the international campaign and strengthen their ties with the global federation. The result was an unprecedented national agenda of negotiations that influenced the development of local bargaining. The outcomes of this campaign demonstrate that the priority that unions give to local negotiations may not just hinder the internationalization of union practices but also enhance the possibilities for such internationalization. Uma a£¿£¿o desenvolvida pela Internacional dos Trabalhadores da Constru£¿£¿o e da Madeira durante a Copa do Mundo no Brasil impulsionou a internacionaliza£¿£¿o dos sindicatos da constru£¿£¿o no pa¨ªs. A experi¨ºncia na ado£¿£¿o de estrat¨¦gias voltadas a megaeventos esportivos, a busca por negocia£¿£¿es junto dos organizadores do campeonato e a falta de articula£¿£¿o nacional entre sindicatos brasileiros resultaram na predisposi£¿£¿o destes ¨¤ ades£¿o na campanha internacional e ao estreitamento dos v¨ªnculos com a federa£¿£¿o sindical internacional. Com esta experi¨ºncia, uma in¨¦dita pauta nacional de negocia£¿£¿es foi constitu¨ªda entre os sindicatos brasileiros, o que interferiu nos desdobramentos das negocia£¿£¿es regionais. Os resultados desta campanha evidenciam que as prioridades dadas ¨¤s negocia£¿£¿es de car¨¢ter local podem implicar n£¿o apenas em freios ¨¤ internacionaliza£¿£¿o de pr¨¢ticas sindicais, mas, tamb¨¦m, em potencialidades
%K Internationalization
%K Unions
%K Construction
%K Sports events
%K World Cup
%K Globalization
%U https://journals.sagepub.com/doi/full/10.1177/0094582X19842837