%0 Journal Article
%T Neuroliberalism: Cognition, context, and the geographical bounding of rationality
%A Jessica Pykett
%A Mark Whitehead
%A Rachel Howell
%A Rachel Lilley
%A Rhys Jones
%J Progress in Human Geography
%@ 1477-0288
%D 2019
%R 10.1177/0309132518777624
%X Focusing on the rise of the behavioural sciences within the design and implementation of public policy, this paper introduces the concept of neuroliberalism and suggests that it could offer a creative context within which to interpret related governmental developments. Understanding neuroliberalism as a system of government that targets the more-than-rational aspects of human behaviour, this paper considers the particular contribution that geographical theories of context and spatial representation can make to a critical analysis of this evolving governmental projec
%K behaviour change
%K context
%K irrationality
%K neoliberalism
%K neuroliberalism
%U https://journals.sagepub.com/doi/full/10.1177/0309132518777624