%0 Journal Article %T DonĄ¯t Want to Look Dumb? The Role of Theories of Intelligence and Humanlike Features in Online Help Seeking %A Daeun Park %A Ke Zhang %A Sara Kim %J Psychological Science %@ 1467-9280 %D 2018 %R 10.1177/0956797617730595 %X Numerous studies have shown that individualsĄ¯ help-seeking behavior increases when a computerized helper is endowed with humanlike features in nonachievement contexts. In contrast, the current research suggests that anthropomorphic helpers are not universally conducive to help-seeking behavior in contexts of achievement, particularly among individuals who construe help seeking as a display of incompetence (i.e., entity theorists). Study 1 demonstrated that when entity theorists received help from an anthropomorphized (vs. a nonanthropomorphized) helper, they were more concerned about negative judgments from other people, whereas incremental theorists were not affected by anthropomorphic features. Study 2 showed that when help was provided by an anthropomorphized (vs. a nonanthropomorphized) helper, entity theorists were less likely to seek help, even at the cost of lower performance. In contrast, incremental theoristsĄ¯ help-seeking behavior and task performance were not affected by anthropomorphism. This research deepens the current understanding of the role of anthropomorphic computerized helpers in online learning contexts %K theories of intelligence %K help seeking %K anthropomorphism %K task performance %K online learning %K open data %K open materials %U https://journals.sagepub.com/doi/full/10.1177/0956797617730595