%0 Journal Article
%T Taking it from the team: Assessments of bias and credibility in team
%A Megan A. Duncan
%A Michael Mirer
%A Michael W. Wagner
%J Newspaper Research Journal
%@ 2376-4791
%D 2018
%R 10.1177/0739532918806890
%X Team- and league-operated media play a growing role in the sports media system. Few have looked at how audiences perceive the credibility of in-house content, which regularly mimics traditional sports journalism. An experimental analysis finds that even among fans, independent media content is rated more credible than that produced in-house. Fans view stories accusing their team of wrongdoing as biased even as they find them credible
%K brand content
%K journalism
%K media bias
%K sports journalism
%K hostile media perception
%K news credibility
%K sports fandom
%U https://journals.sagepub.com/doi/full/10.1177/0739532918806890