%0 Journal Article
%T Combining images and words in order to understand the cultural meaning of practices: What photo
%A Eric Remy
%A Louis C¨¦sar Ndione
%J Recherche et Applications en Marketing (English Edition)
%@ 2051-5707
%D 2018
%R 10.1177/2051570718782450
%X Photo-elicitation (or photo-interview) is a qualitative research method that can be used to enrich understanding of consumers in the course of research on the socio-cultural meaning of consumption practices. This article seeks to demonstrate the value of using photo-elicitation when the aim is to describe, question and supplement consumers¡¯ lived experiences. After having outlined the principles of the method and the main elements of its implementation, we will describe the various areas in which photo-elicitation is deployed. Finally, taking Senegalese migration as a starting point, the methodological and thematic contributions of photo-elicitation will be illustrated with reference to research on the socio-cultural and identity-related registers at work in consumption during migratory phenomena
%K consumer culture theory
%K consumer practices
%K images
%K photo-elicitation
%K qualitative research
%U https://journals.sagepub.com/doi/full/10.1177/2051570718782450