%0 Journal Article %T Secure Electronic Transactions (SET): A Case of Secure System Project Failures %A Pita Jarupunphol %A Wipawan Buathong %J International Journal of Engineering and Technology %@ 1793-8236 %D 2013 %R 10.7763/IJET.2013.V5.558 %X Abstract¡ªSecure Electronic Transactions (SET) is a security protocol for an electronic payment system that utilises PKI to address e-commerce security and privacy concerns. Although PKI technologies used by the SET protocol were proven to be effective in addressing security issues in e-commerce, several implementation issues were found from SET applications de-signed to support security mechanisms ofPKI. SET failed to be implemented by e-commerce end-users. This paper studies how SET was predicted, designed, and rejected by e-commerce end-users. PKI issues associated with SET implementation in B2C e-commerce are also reviewed. Although e-commerce end-users are concerned about security issues, usability is a more dominant factor than security for a secure system project to be adopted by the users. %U http://www.ijetch.org/index.php?m=content&c=index&a=show&catid=48&id=587