%0 Journal Article
%T 有界广义互惠与社会认同： 社交网络游戏对大学生群体亲社会行为机制研究<br>Boundary Generalized Reciprocity and Social Identity: A Case Study on the Mechanism of Social Network Game's In?uence on Social Behavior
%A 王璇
%A 李磊
%J 国际新闻界
%D 2019
%X 摘要 当前解释社交网络游戏对亲社会行为影响的理论体系主要有两个：有界广义互惠 理论（BGR）和社会认同理论（SIT）。本文以腾讯公司社交网络游戏《王者荣耀》为 实验工具，选取青岛地区大学生为研究对象，通过控制亲社会倾向测量、贪婪程度、 攻击特质等五个变量，以有益和无益，同队和敌队、玩家的自我效能感为自变量，探 讨了对亲社会行为的影响。实验结果初步证明，被试的自我效能感对亲社会行为具有 显著的影响；BGR对社交网络游戏当中的亲社会行为具有充分的解释力，而SIT解释力 不足；亲社会互惠期望作为一个有效中介变量对亲社会行为具有部分中介效应。研究 成果有助于大学生在社交网络环境中提高互助意识，增进社会协作技能，缓解社交障 碍，并通过线上社交行为巩固现实社会关系。<br>There are two theoretical approches which can explain the in?uence of social network games on pro-social behavior: BGR and SIT. This paper used the players of Tencent's social network game "Honour of kings" in Qingdao as the respondents, and controlled the pro-social tendencies measurement, greed degree, attack traits such as the fve variables in order to beneft and helpless, the same team and the enemy team. The player's self-perception as an independent variable and the self-effcacy of the player as independent variables, this paper explored the impact on donations and pro-social behavior. The experimental results initially demonstrate that subjects’ self-effcacy has a signifcant impact on pro-social behavior; BGR has suffcient explanatory power towards pro-social behavior in social network games; and SIT has not enough explanatory power;Prosocial expectations of reciprocal social as an effective intermediary variable on the pro-social behavior has some intermediary effects. The research results help college students to raise awareness of mutual aids in the social networking environment, to enhance social cooperation skills, alleviate social barriers, and to consolidate real social relations through online social behaviors
%K 社交网络游戏
%K 有界广义互惠
%K 社交行为<br>Social network game
%K Boundary generalized reciprocity
%K Social behavior
%U http://cjjc.ruc.edu.cn/CN/abstract/abstract915.shtml