%0 Journal Article
%T 社会运动中的社交媒体动员与媒介间议程设置效应： 以台湾地区“反服贸学运”为例<br>Social Media Mobilization and Inter-media Agenda-Setting Effects of Social Movement: The Case Study of “Anti-trade Student Movement” in Taiwan
%A 乐媛
%A 周晓琪
%J 国际新闻界
%D 2019
%X 摘要 在政治传播研究中，媒介间议程设置理论为选举期间议题在新旧媒介间的流动及 其结构性影响提供了有力解释，但鲜少有人将其放置在社会运动情境中验证。2014年 台湾地区发生的“反服贸学运”为探索这一效应的本土化特征提供了难得案例。通过 时滞分析发现，社会运动情境中传统媒体与社交媒体确实存在跨媒介议程互动。社交 媒体的议程设置能力主要体现在初期提供议题资源和产生“共鸣效果”，而在后续抗 争中赋予议题情感属性的框架过程依然掌握在传统媒体手中，这一结果与选举情境下 的议题流动模式并不一致。当社运者将社交媒体更多作为资源动员的新工具时，其框 架建构的驱动力与效果往往不如有政治偏向的传统媒体,这意味着新媒体及其裹挟的民 意依旧很难摆脱被党派意识形态操控的风险。<br>In political communication research, intermedia agenda-setting theory can well explain the mobility of agenda between new and traditional media and its structural in?uence in the campaign, but few studies tested it in social movements. The ‘Anti-trade Student Movement’ happened in Taiwan 2014 provided a good case. By time-lagged analysis, the results support the intermedia agenda-setting effects between traditional and social media in the situation of social movement. The agenda-setting ability of social media is mainly to provide the topic resources and ‘resonance effects’ at the beginning of the movement, while traditional media still have influence on social media by the process of framing. This results challenge the mobility model of news agenda found in political elections. When social movement actors adopt social media mainly as a tool for resource mobilization, they may have less motivation and ability to take control of issue framing than the traditional political-biased media, which means new media and online public opinion are still in a hazard of manipulation by partisan ideologies
%K 社会运动
%K 社交媒体
%K 媒介间议程设置
%K 时滞分析<br>Social movement
%K Social media
%K Inter-media agenda setting
%K Time-lagged analysis
%U http://cjjc.ruc.edu.cn/CN/abstract/abstract914.shtml