%0 Journal Article
%T 情不自禁的资本主义：理解“霸道总裁"<br>A Capitalism that Cannot Help Itself: Understanding “CEO romance”
%A 谷李
%J 国际新闻界
%D 2019
%X 摘要 网络文学产业和在线阅读实践的蓬勃发展，以及网络文学在流行文化的跨媒体生 产链上所处的前端位置都要求我们对其文本肌理、叙事机制和主体导向进行深入研 究和探讨。在此前提下，本文通过辩证地剖析“霸道总裁文”这一当前流行的网络小 说类型，指出它如何通过情感至上的女性视角、“壁咚”情节、人设的反转以及“麻 雀变凤凰”的大团圆结局在读者中催生“残酷的乐观”：令人乐观之处在于，其故事 情节指向建立在自由和平等基础上的个体间“纯粹关系”这一理想化的“共同性”形 式，而其残酷之处则在于，作为故事中“纯粹关系”的背景，小说叙事总是在悄然之 间复刻资本主义的生产方式，连同其性别劳动分工，从而在根本上消解这一共同性愿 景的现实基础。<br>The rapid growth of Internet literary production and online reading practice, on the one hand, and the fact that Internet literature holds a privileged position in the cross-media chain of popular culture production, on the other, call upon us to pay close attention to the literary textures, narrative mechanisms, and interpellative orientations of Internet fictions. Under this premise, this paper analyzes “CEO romance”, an Internet novel genre immensely popular among contemporary female readers of Mainland China, and argues that, through a particular combination of feminine/affective point of view, “bidong” scenario, character reversal, and Cinderella-styled happy ending, CEO romance novels tend to propagate what Berlant calls “cruel optimism”: While apparently promoting “pure relationship”--a mode of interpersonal intimacy based on individual freedom and equality and a desirable form of “commonwealth”, these novels at the same time tacitly and persistently re-inscribe capitalist mode of production with its attendant gendered division of labor into the infrastructure of their plots and characters, hence in effect undermining the very conditions of such a commonwealth
%K 霸道总裁小说
%K 壁咚
%K 纯粹关系
%K 共同性
%K 残酷的乐观<br>CEO romance
%K Bidong
%K Pure relationship
%K Commonwealth
%K Cruel optimism
%U http://cjjc.ruc.edu.cn/CN/abstract/abstract908.shtml