%0 Journal Article
%T Hospitality brand management by a score-based q-rung orthopair fuzzy V.I.K.O.R. method integrated with the best worst method
%A Abdullah Al-Barakati
%A Ahmed Barnawi
%A Edmundas Kazimieras Zavadskas
%A Enrique Herrera-Viedma
%A Huchang Liao
%A Jiamei Li
%A Osman Taylan
%A Xiaomei Mi
%J Economic Research-Ekonomska Istra£żivanja
%D 2019
%R https://doi.org/10.1080/1331677X.2019.1658533
%X Abstract Hospitality brand management is a primary concern in the hotel industry and the evaluation of brands can be considered as a decision-making problem with multiple criteria. The evaluation information of brands may be uncertain sometimes. The q-rung orthopair fuzzy set (q-R.O.F.S.), which represents the preference degree of a person from the positive and negative aspects, has turned out to be an efficient tool in depicting uncertainty and vagueness in the decision-making process. This article dedicates to presenting an integrated multiple criteria decision-making method with q-R.O.F.S.. Firstly, a score function of the q-R.O.F.S. is proposed to solve the deficiencies of two existing score functions. Then, a weight-determining method based on the additive consistency of the preference relation is developed. A decision-making method integrating the score function, the best worst method and the VIsekriterijumska optimizacija I KOmpromisno Resenje (V.I.K.O.R.) which means multiple criteria compromise optimisation in English) method is further proposed. Finally, a case study regarding the hospitality brand management is provided to show the applicability and validity of the proposed method
%U https://www.tandfonline.com/doi/full/10.1080/1331677X.2019.1658533