%0 Journal Article %T Yet another paradigm change? Narratives and competing policy paradigms in Brazilian labour market policies %A Colette S. Vogeler %J Policy and Society %D 2019 %R https://doi.org/10.1080/14494035.2019.1652954 %X ABSTRACT When policy paradigms compete for sovereignty, a well thought-out narrative story is essential to arguing why one paradigm is superior to another. Narrative stories can be applied to underline the imperative for paradigmatic policy change. Combining Hall¡¯s work on policy paradigms with Stone¡¯s conceptualisation of narrative stories, this article explores how narrative stories are applied to support or oppose competing policy paradigms and proposes that the systematic analysis of narrative stories fosters a better understanding of policy paradigms. The case of labour market policy in Brazil is used to exemplify the argument: 13 years of Workers¡¯ Party rule induced far-reaching changes in Brazilian social and labour market policy based on demand-orientation. Following the impeachment of President Rousseff, interim-President Temer initiated major labour reforms, reviving liberal narratives. This article explores how these policy changes are representative of the competition between policy paradigms, which are reflected in party-political competition, and how recent paradigm change is supported by the construction of narrative stories %U https://www.tandfonline.com/doi/full/10.1080/14494035.2019.1652954