%0 Journal Article
%T Qualitative Analysis of Satisfying and Dissatisfying Factors in a University¨CIndustry Cooperation Programme
%A Chi Fung Lam
%A Jian Ming Luo
%J Education Sciences | An Open Access Journal from MDPI
%D 2019
%R https://doi.org/10.3390/educsci9010056
%X Using qualitative semistructured interviews, this study aims to analyse the satisfying and dissatisfying factors in a university¨Cindustry cooperation programme. Work experience, monetary benefit, HR policies, language and time are important factors determining the satisfaction and dissatisfaction of students towards a university¨Cindustry cooperation programme. Results help in evaluating and identifying the sustainability of a programme. Marketing practitioners can consider the results in designing corresponding marketing strategies, and HR managers and programme coordinators can formulate guidelines for future improvements of related programmes. View Full-Tex
%U https://www.mdpi.com/2227-7102/9/1/56