%0 Journal Article
%T Correlates of e-cigarette ad awareness and likeability in U.S. young adults
%A Andrea C. Villanti
%A Donna M. Vallone
%A Jennifer L. Pearson
%A Jessica M. Rath
%A Lyubov Teplitskaya
%A Valerie F. Williams
%J Archive of "Tobacco Induced Diseases".
%D 2017
%R 10.1186/s12971-017-0125-z
%X Awareness and use of electronic cigarettes has rapidly increased among U.S. adults. The aim of this study was to examine awareness and likeability of e-cigarette print advertisements in a national sample of young adults and to examine ad likeability as a correlate of intended e-cigarette use among never e-cigarette users
%K Electronic nicotine delivery devices
%K Advertising and promotion
%K Non-cigarette tobacco products
%U https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5379699/