%0 Journal Article
%T Effect of persuasive messages on National Health Service Organ Donor Registrations: a pragmatic quasi-randomised controlled trial with one million UK road taxpayers
%A Anna Sallis
%A Hugo Harper
%A Michael Sanders
%J Archive of "Trials".
%D 2018
%R 10.1186/s13063-018-2855-5
%K Organ donation
%K Social norms
%K Reciprocity
%K Message framing
%K Loss frame
%K Gain frame
%K Cognitive dissonance
%U https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6150960/