%0 Journal Article
%T In-person retail marketing claims in tobacco and E-cigarette shops in Southern California
%A Joshua S. Yang
%A Katelynn Peirce
%A Michele M. Wood
%J Archive of "Tobacco Induced Diseases".
%D 2017
%R 10.1186/s12971-017-0134-y
%X E-cigarette use has been increasing in the United States, though knowledge of potential risks and harms associated with e-cigarette use is low. Marketing of e-cigarettes may serve as a source of information to shape beliefs and attitudes toward e-cigarettes. The purpose of this study was to identify the most common marketing claims made within ˇ°vapeˇ± and tobacco shops in sales interactions with customers in demographically diverse cities
%K E-cigarette
%K Marketing
%K Retail stores
%K Simulated customer
%U https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5473970/