%0 Journal Article
%T Contemporary Aspects of Marketing in Clinical Trials Including Segments of IT and Technology Transfer
%A Amra Dobraca
%A Mersiha Smajlovic
%A Milorad Stamenovic
%J Archive of "Acta Informatica Medica".
%D 2018
%R 10.5455/aim.2018.26.67-70
%X The aim of this paper is to present the marketing strategy and the application of management (marketing management) and advertising in order to increase the efficiency of innovative approach in clinical trials that include and involve the use of new technologies and transfer of technologies
%K marketing
%K management
%K IT
%K clinical trials
%K advertising
%K patients
%U https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5869228/