%0 Journal Article %T Communicating Our Science to Our Customers: Drug Discovery in Five Simple Experiments %A David William Foley %A Lesley-Anne Pearson %J Archive of "ACS Medicinal Chemistry Letters". %D 2017 %R 10.1021/acsmedchemlett.7b00015 %X The complexities of modern drug discovery¨Can interdisciplinary process that often takes years and costs billions¨Ccan be extremely challenging to explain to a public audience. We present details of a 30 minute demonstrative lecture that uses well-known experiments to illustrate key concepts in drug discovery including synthesis, assay and metabolism %U https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5304285/