%0 Journal Article %T Open Knowledge about Slaughter on the Internet¡ªA Case Study on Controversies %A Charlotte Berg %J Archive of "Animals : an Open Access Journal from MDPI". %D 2017 %R 10.3390/ani7120101 %X Animal products are consumed by a large majority of the global population, yet public knowledge about animal handling and welfare during the slaughter process is limited. An open educational resource about slaughter, called ¡°Animal welfare at slaughter and killing¡± has been openly available on the Internet since 2012. The resource includes learning objectives, 650 webpages, 800 illustrations, 150 video clips, self-tests with feedback and a series of take-home messages. The resource is designed to not only be relevant to the primary target group, i.e., the abattoir staff, but also to anyone with an interest in the topic. A study was conducted to evaluate the use and impact of this educational resource with participants from slaughterhouses, universities, authorities and non-governmental organizations (NGOs). Focus group sessions were video recorded and analysed using an interpretive thematic analysis. Improved knowledge among consumers may lead to more well-founded decisions at purchase of meat and improved awareness among citizens to increase public pressure to improve animal handling at slaughter %K animal welfare resilience %K focus group %K inclusiveness %K learning %K open educational resource %K slaughter %U https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5742795/