%0 Journal Article %T Pollinators show flower colour preferences but flowers with similar colours do not attract similar pollinators %A Javier Retana %A Jordi Bosch %A Jos¨¦ M. G¨®mez %A Sara Revert¨¦ %J Archive of "Annals of Botany". %D 2016 %R 10.1093/aob/mcw103 %X Background and aims Colour is one of the main floral traits used by pollinators to locate flowers. Although pollinators show innate colour preferences, the view that the colour of a flower may be considered an important predictor of its main pollinators is highly controversial because flower choice is highly context-dependent, and initial innate preferences may be overridden by subsequent associative learning. Our objective is to establish whether there is a relationship between flower colour and pollinator composition in natural communities %K Colour preferences %K floral colour %K floral reflectance spectra %K generalization %K floral traits %K phylogenetic signal %K plant-pollinator interactions %K pollinator assemblage %K pollination syndromes %U https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4970366/