%0 Journal Article %T Participation and responsibility %A Jos¨¦ Antonio Sanches Jr. %J Archive of "Anais Brasileiros de Dermatologia". %D 2019 %R 10.1590/abd1806-4841.201994101 %X The Brazilian Society of Dermatology (SBD) has a long history of struggle for the Brazilian people¡¯s health and wellbeing, always focusing on activities that benefit and reach the population as a whole. The National Skin Cancer Awareness Campaign is an outstanding example. The first campaign for skin cancer prevention was conceived and launched in 1987 by Jarbas Porto, a dermatologist and professor at the State University of Rio de Janeiro. In the following decade, under the chairmanship of Professor Alberto Cardoso, the campaign was officially expanded by the Society to reach all of Brazil. The National Campaign for the Prevention of Skin Cancer (CNPCP) is part of the National Program for the Control of Skin Cancer (PNC-CP) conducted by SBD since 1999. In the year 2018, the Society is thus celebrating the 20th edition of this nationwide campaign %U https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6360966/