%0 Journal Article
%T 孝把忌忘扶抉扶ˋ技我 批 把快抗抖忘技扶我抒 找快抗扼找忘抒 扳忘把技忘扯快志找我折扶我抒 扭把快扭忘把忘找ˋ志 攸抗 忱忪快把快抖抉 志我志折快扶扶攸 ˋ扼找抉把ˋˋ 技ˋ扼找忘 妍忱快扼我
%A Nassakina
%A Sitlana
%J State and Problems of Bulgarian Onomastics
%D 2018
%X The article deals with the functioning of urbanonyms in pharmaceuticals advertising texts. The purpose of the article is the defining the specifics of the urbanonyms functioning in pharmaceuticals advertising texts. It is presented a brief description of urbanonyms in different historical periods. It is proved that urbanonyms serve as the additional source of historical documents, they promote disclosure of advertising text＊s ideas. It is rather nominally created urbanonyms classification in pharmaceuticals advertising texts, according to which the following urbanonyms groups are presented: 1) outstanding persons in Odessa or the country; 2) the names of other cities; 3) the names of nations; 4) famous scientists, 5) writers. It is eliminated nominative, information and advertising, cultural and symbolic functions of urbanonyms in pharmaceuticals advertising texts
%K urbanonym^ pharmaceuticals^ advertising texts^ proper names.
%U http://journals.uni-vt.bg/onom/eng/vol15/iss1/23