%0 Journal Article
%T “自主”的情境：直播与社会互动关系建构的当代再现 ——对梅罗维茨情境论的再审视<br>Individual Situations: The Interactive Construction of Live Broadcast and Society in Modern Times: Re-Examination of Joshua Meyrowitz’s Situation Theory
%A 周勇
%A 何天平
%J 国际新闻界
%D 2018
%X 摘要 从电视直播的“追随事件”到网络直播的“引领事件”，“直播”形态已具有显 著的媒介分野。而在当前媒介融合的背景下，媒介边界的消融带来媒介情境的新融 合，又使得两种“直播”呈现某种合流的可能性。“直播”原本泾渭分明的“情境” 是否消失了？以直播为代表的媒介形态变化又如何通过媒介情境的再定义作用于当前 的社会互动系统？本文借由对梅罗维茨“媒介情境论”的再审视，在技术—社会视角 下考察“直播”的变化发展。研究表明，“社会情境”的随机性、“社会角色”的假 定性、“社会行为”的普遍中区化，共同构成直播媒介再现当代社会互动关系的主要 特征，同时指出以直播为代表的媒介形态进化并非导致了情境的“消失”，而将既有 的社会情境肢解成了一个个“自主”的新情境。在此基础上，本文对“情境”重构后 更趋“自主”的直播发展展开更进一步的前瞻性思索。<br>From the live TV broadcast which follows up the event to the live webcast which leads the event, a distinction could be discovered in the forms of live broadcasts today. With current media convergence, the boundary between TV and new media is further melted and, as a result of media fusion in different situations, some possibility of convergence was shown in the two forms of live broadcast. Does the situation that differentiates the two forms of live broadcasts disappear? How does the change in media forms represented by live broadcast affect the current social interactive system through the redefinition of media situation? The changes and development of live broadcasts was examined in the paper from the "technology-society" perspective by reexamining Meyrowitz’s media situation theory. It is found out that the interactive relationship in contemporary society was reproduced by live media through the randomness of social situations, the hypothesis of social roles and the middle stage social behaviors. Meanwhile, it is pointed out that the disappearance of situations was not resulted from the changes of media forms represented by the live broadcast which, however, break the current social situations into several new individual situations. Based on that, an insight was shed on the development of live broadcast which tends to be more individual after the reconstruction of situations
%K 直播
%K 情境
%K 梅罗维茨
%K 社会互动
%K 媒介<br>Live broadcast
%K Situations
%K Meyrowitz
%K Social interaction
%K Media
%U http://cjjc.ruc.edu.cn/CN/abstract/abstract854.shtml