%0 Journal Article
%T The Moderating Effect of Social Capital on the Impact of Corporate Social Responsibility Initiatives
%A Hung-Mei Sun
%A Yuan-Shuh Lii
%J ISSN: Journal DOI: Frequency: Peer-review model: Digital Archiving: Asian Journal of Economics, Business and Accounting Disclaimer:
%D 2018
%R 10.9734/AJEBA/2018/39294
%X Aims: The purpose of this paper is to study the effect of the sustainable marketing of three types of corporate social responsibility (CSR) initiatives¡ªcause-related marketing (CRM), corporate philanthropy and creating shared value (CSV)¡ªon consumer attitudinal evaluations with the moderating effect of individual social capital.
%U http://www.sciencedomain.org/abstract/23320