%0 Journal Article
%T Match or Mismatch? The Influence of Brand-
Celebrity Endorser Personality Congruity on Brand
Evaluation: Fashion Brand as the Example
%A Chih-Huang Lin
%A Li-Hui Zhang
%J ISSN: Journal DOI: Frequency: Peer-review model: Digital Archiving: Asian Journal of Economics, Business and Accounting Disclaimer:
%D 2018
%R 10.9734/AJEBA/2018/45125
%X Reviewers:
%U http://www.sciencedomain.org/abstract/28156