%0 Journal Article
%T In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises
%A Yue Fang
%J Open Journal of Business and Management
%P 923-931
%@ 2329-3292
%D 2020
%I Scientific Research Publishing
%R 10.4236/ojbm.2020.82057
%X <span style=\"font-family:Verdana;\">In the web2.0 era, more and more companies use social media as a
marketing tool. Based on the use of social media such as Facebook and YouTube,
enterprise¡¯s propaganda has become global and more widespread. What¡¯s more, SME
(small and medium-sized enterprises) which is not able to carry out large-scale
publicity will also gain the capacity to use social platform to extend the
number of audiences, bringing more opportunities for the enterprise
development.</span>
%K Web2.0
%K Social Media
%K Marketing Strategy
%K Purchase Intention
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=99143