中国现代化质量主要受制于农村城镇化，而农村城镇化则以就地、就近城镇化为主要形式。在新型城镇化和乡村振兴战略要义下，农村就地城镇化本质上是一种乡村人口生活方式的城镇化，但以往研究多是一种定性和应然研究。本文从生活方式的城市性构建了测度乡村人口就地城镇化水平、质量的指标体系，并采用2010~2016年浙江各地市乡村人口生活方式城市性的数据，运用改进的熵值法对乡村人口生活方式城镇化水平和质量进行测评，最后借鉴物理学的耦合协调性模型，分析了浙江沪杭半小时经济带、沿海经济带和浙西内陆区三大经济带区域，其乡村人口生活方式城镇化水平和质量的耦合协调关系。结果表明，各区域乡村人口生活方式城镇化水平和质量的耦合协调性均处于上升通道达至较高阶段，发展水平和质量在空间集聚上呈沿海经济带、沪杭半小时经济带和浙西内陆区递减趋势；地理因素对其具有重要影响，但政府制度和经济发展方式才是决定性因素。
The rural urbanization in China is the mainly factor of improving the quality of the China’s mod-ernization, while the rural urbanization is the local and near urbanization. According to the new urbanization and the Rural Revitalization strategy, the essence of the rural local urbanization is the life-style urbanization. And the studies on local urbanization mostly concentrated on qualitative research. So this paper constructs an index system to measure the urbanization level and quality of rural local population urbanization based on the urbanity of lifestyle, and by the improved entropy method to evaluate the level and quality in Zhejiang from 2010 to 2016. Finally, we analyze the coupling and coordination relationship between rural local urbanization level and quality in three major economic zones, namely, Shanghai-Hangzhou half-hour economic zone, coastal economic zone and Western Zhejiang inland zone. The results show that the coupling and coordination of each region is in the ascending stage, but in the spatial agglomeration the development level and quality show a decreasing trend of coastal economic zone, Shanghai-Hangzhou half-hour economic zone and Western Zhejiang inland area; although the geographical factors have an important impact on it, the government system and the way of economic development are the decisive factors.