%0 Journal Article
%T 电视广告中的多模态隐喻研究——以黑人牙膏为例<br>A Study of Multimodal Metaphors in Television Advertisement—Take Darlie as an Example
%A 陈悦
%A 王雪霏
%J Modern Linguistics
%P 305-308
%@ 2330-1716
%D 2019
%I Hans Publishing
%R 10.12677/ML.2019.73041
%X <div style=\"text-align:justify;\">
	<span style=\"font-size:14px;line-height:1.5;\">本研究基于认知语言学隐喻的相关理论，对黑人牙膏广告中的多模态隐喻进行分析，挖掘以下问题：1) 黑人牙膏广告中运用了哪些多模态隐喻？2) 广告中的多模态隐喻具体包含哪些不同的模态？3) 广告中的多模态隐喻具备哪些鲜明特点？<br />
This research analyzes multimodal metaphors in the advertisements of Darlie, based on theories of metaphors in cognitive linguistics. This research includes these research questions: 1) Which multimodal metaphors are constructed in the advertisements of Darlie? 2) Which modes do these multimodal metaphors include? 3) Which distinctive characteristics do these advertisements possess? </span> 
</div>
%K 模态，隐喻，黑人牙膏<br>Mode
%K Metaphor
%K Darlie
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=30778