%0 Journal Article
%T Emotional Experience of Consumption of Fast Food¡ªA Study of College Students in Sultanate of Oman
%A T. Kalakumari
%A Saed Adnan Mustafa
%A Randolf Von Narbay Salindo
%J Open Journal of Business and Management
%P 452-466
%@ 2329-3292
%D 2020
%I Scientific Research Publishing
%R 10.4236/ojbm.2020.82028
%X In the
present scenario, most of the peoples are consuming fast food items for the
purpose of solving the cooking hazards. These fast food items are consumed by
different age wise people like children, adults, young and old to eat the food
in a tasty manner. The Pew Research Center report shows that, there are 50
million Americans who eat fast food daily. In the US, the value of food trade is about 198.9 billion US$. By the year 2020,
this figure is anticipated to travel on the far side 223 billion. The advance
development of fast food business has created different household brand names,
such as McDonald¡¯s, KFC and other similar brands. McDonald¡¯s, Pizza Hut
and KFC yield maximum revenue in the fast food business. Nowadays a variety
of fast food item