%0 Journal Article
%T Determinants of Consumer Impulsive Purchasing Behaviour in Medium-Large Shopping Malls in Ghana
%A Amos Arthur
%A Isaac Owusu
%A Ernest Denkyi Boateng
%J Open Journal of Business and Management
%P 379-395
%@ 2329-3292
%D 2020
%I Scientific Research Publishing
%R 10.4236/ojbm.2020.82024
%X <span style=\"font-family:Verdana;\">This research examines</span><span style=\"font-family:Verdana;\"><span style=\"font-family:Verdana;\"><span style=\"font-family:Verdana;\"> the determinants of consumer impulsive purchasing behaviour of</span></span></span><span style=\"font-family:Verdana;\"><span style=\"font-family:Verdana;\"><span style=\"font-family:Verdana;\"><span style=\"font-family:Verdana;\"><span style=\"font-family:Verdana;\"> Ghanaian
shoppers</span></span></span></span></span><span style=\"font-family:Verdana;\"><span style=\"font-family:Verdana;\"><span style=\"font-family:Verdana;\">. Churchill</span></span></span><span style=\"font-family:Verdana;\"><span style=\"font-family:Verdana;\"><span style=\"font-family:Verdana;\">¡¯s</span></span></span><span style=\"font-family:Verdana;\"><span style=\"font-family:Verdana;\"><span style=\"font-family:Verdana;\"> and
Peter</span></span></span><span style=\"font-family:Verdana;\">¡¯s</span> <span><span><span><span style=\"font-family:Verdana;\">[1]</span><span style=\"background:yellow;\"></span></span></span></span><span><span></span></span><span></span><span><span></span></span><span><span><span> </span></span></span><span style=\"font-family:Verdana;\"><span style=\"font-family:Verdana;\"><span style=\"font-family:Verdana;\">conceptual model was adapted and modified as the study proposed model to
verify empirical data. A sample size of 129 out of 180 was obtained from
Ghanaian shoppers at medium shopping malls located in Accra and Kumasi cities
in February, 2019 using a survey method. Data analysis was performed using AMOS
in Statistical Packages for Social Sciences¡¯ (SPSS) software. Correlational and
multiple regression analysis w</span></span></span><span style=\"font-family:Verdana;\"><span style=\"font-family:Verdana;\"><span style=\"font-family:Verdana;\">as</span></span></span><span style=\"font-family:Verdana;\"><span style=\"font-family:Verdana;\"><span style=\"font-family:Verdana;\"> used to
determine the relationship and the impact between consumer¡¯s impulsive
purchasing behaviour and five factors influencing consumer urge to purchase.
The results showed a significant impact of the impulsive purchasing behaviour
among three out of five variables used. The results findings support the
assertion that store atmosphere, sales persons and sales promotion influence
consumer impulsive purchasing behavior. The findings ha</span></span></span><span style=\"font-family:Verdana;\"><span style=\"font-family:Verdana;\"><span style=\"font-family:Verdana;\">ve</span></span></span><span
%K Impulsive Purchasing Behaviour
%K Sales Persons
%K Store Atmosphere
%K Sales Promotions
%K Shoprite Mall
%K Survey Methods
%K Ghana
%K Accra
%K Kumasi
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=97891