%0 Journal Article
%T 选择螺旋——一个传播学大理论、元理论、预测理论和预设理论<br>Selective Spiral ——A Mega, Meta, Predictive and Presumptive Theory of Communication
%A 赵心树
%J 国际新闻界
%D 2018
%X 摘要 本文提出“选择螺旋”(selective spiral)理论，以图包容、总结、调整、延伸、链接、 融合和运用实证主义传播学中的经典理论，以及心理学、社会学、消费者行为和其他涉 及信息传播的理论。本文将指出，选择螺旋最大限度地包容多种理论，因而是一个大理 论；选择螺旋包含关于理论的理论，因而是一个元理论；选择螺旋可用于预测尚未观测 到的传播行为与传播现象，因而是一个预测理论；选择螺旋可以作为一个预设的框架来 帮助解释已观察到的传播行为和传播现象，因而是一个预设理论。<br>This research introduces the theory of selective spiral. The theory attempts to connect, integrate, expand, and apply the classic empirical theories of communication research, therefore a mega theory. It includes a theory of communication theories, therefore a meta theory. It makes predictions about communication behavior and impact that can be tested empirically, therefore a predictive theory. Finally, it provides a framework of understanding that flls the gaps between empirical observations, connects dots, explains causes, and interprets meanings, therefore a presumptive theory
%K 选择螺旋
%K 失衡螺旋
%K 惰性螺旋
%K 敌意螺旋
%K 哑铃螺旋
%K 过程理论
%K 点段理论
%K 同相选择
%K 异相选择
%K 群内螺旋
%K 群间螺旋<br>Selective spiral
%K Spiral of imbalance
%K Spiral of inertia
%K Spiral of hostilities
%K Process theory
%K Point theory
%K Congruent selections
%K Incongruent selections
%K Intra-spiral
%K Inter-spiral
%U http://cjjc.ruc.edu.cn/CN/abstract/abstract760.shtml