%0 Journal Article
%T 离散族群多元文化认同对社交媒体使用的影响<br>Effects of Cultural Identifcation on Social Media Use in a Context of Chinese Young Diaspora
%A 张少科
%J 国际新闻界
%D 2018
%X 摘要 本研究从文化认同的角度，以中国留美学生为对象，研究离散族群的多元文化认 同，及其对社交媒体选择与使用的影响。通过问卷研究，我们揭示了离散人群文化认同 的二元结构，并以此重新考察了文化涵化理论。我们发现，被试对中美社交媒体的使用 模式表面相似，其背后心理动因机制却很不相同。我们以文化认同为前因变量，考察了 离散人群对社交媒体的选择与使用，结果发现：一、被试通过使用美国社交媒体融入美 国文化的努力较为表面化；二、中国留学生同时大量使用中美两国的社交媒体来维护中 国文化认同。这些发现也丰富了使用与满足理论。本研究跳出了当今国际离散群体研究 的寄居国视角，同时对我们了解广大华人的文化认同机制具有启示意义。<br>In this paper, we explored social media use driven by cultural identifcation in a context of diaspora. We conducted a questionnaire study of 253 Chinese students in the United States. We found a two-dimensional structure of cultural identifcation, and re-examined acculturation theory in terms of this structure. We found they had similar use patterns of Chinese and American social media, with different underlying mechanisms. We investigated the dynamics of social media use using cultural identifcation as antecedents, and found that 1. young diaspora’s endeavor to get assimilated into host culture with social media use tended to be superfcial, and 2. both homeland and host-country social media played a signifcant role to maintain ethnic identity. Such fndings advanced acculturation theory while also refned uses and gratifcation theories, and improved understandings of Chinese young diaspora from a view of cultural identifcation
%K 离散群体
%K 文化涵化
%K 文化冲击
%K 媒介依赖
%K 使用与满足<br>
%U http://cjjc.ruc.edu.cn/CN/abstract/abstract768.shtml