%0 Journal Article %T 政府官方微博:形似公共领域和次私密领域的集合体
Governmental Weibos: A Combination of Public Sphere in Appearance and Pseudo Private Sphere %A 尹连根 %A 黄敏 %J 国际新闻界 %D 2016 %X 摘要 为弥补现有政务微博文献中公共领域视角研究的缺失,本文以“北京发布”、“上海发布”、“南京发布”、“中国广州发布”、和“成都发布”等粉丝数位居全国前列的五城市的政府官方微博为研究对象,来探讨政府官方微博在公共领域方面所呈现的特性。本研究发现政府官方微博并非以政务为主,而代之以生活、文娱、人生况味等资讯类信息和感言类讯息;其内容的特色是便民,形式的特色是亲民,诉求的是以民为本,以建构百姓生活顾问式的次私密领域;使得政务微博具有“公”的形式与“私”的实质,成为形似公共领域和次私密领域的集合体。不过,网民们所在意于政府官方微博的恰恰是其公共性及其媒体属性,他们利用政府官方微博的评论区域,时而质疑公权力,时而对信息进行反向解读,形成对抗性公共空间。
To make up for a lack of public-sphere-orientated research in current literature on political Weibo, this article takes as examples the governmental Weibos of five municipal governments including Beijing, Shanghai, Nanjing, Guangzhou and Chengdu, whose fans numbers are ranked at the top among Chinese governmental Weibos, and explores what characters regarding the perspective of public sphere the governmental Weibos have shown. It finds that the governmental Weibos are not dominated by governmental affairs, but the information for daily life, entertainment or those ‘Chicken Soup’ for the soul instead. The content of governmental Weibos aims at facilitating the people's life; their narrative styles are friendly to the people; their political appeal is to make a people-centered myth. Ultimately, a second intimate sphere targeting life counseling is constructed, making governmental Weibos be ‘public concerns’ in appearance but ‘private concerns’ in essence which in turn become a combination of public sphere in terms of its form and second intimate sphere with regard to its substance. Nonetheless, what netizens are concerned about regarding the governmental Weibos are exactly their publicity and the nature of media. By taking advantage of the comment sections of governmental Weibos, netizens question the public authority, or interpret Weibos' content reversely, so that a counter-public space emerges %K 政务微博 %K 公共领域 %K 次私密领域 %K 对抗性公共空间 %K 文本分析
governmental Weibo %K public sphere %K intimate sphere %K counter-public space %K text analysis %U http://cjjc.ruc.edu.cn/CN/abstract/abstract541.shtml