%0 Journal Article
%T 网络“受众”的劳工化：传播政治经济学视角下网络“受众”的产业地位研究<br>Laborlization of Internet Audience:On Status of Internet Audience in Media Industry from the Perspective of Political Economy of Communication
%A 吴鼎铭
%J 国际新闻界
%D 2017
%X 摘要 从传播与劳动的互动关系视角出发，我们发现，互联网产业的发展高度依赖网民的“参与”，并因此形成了以网民为中心的新型产业增值模式：通过传播技术的结构设计与商业意识形态的运作，互联网产业企图将网民的传播行为转化为商业资本增值的数字劳动，由此完成网民时间的殖民化与社会空间的工厂化。从“受众商品”到“数字劳动”的视角转换有利于挖掘传播政治经济批判视角下的微观文化生产、阐释与斗争实践，以及中观的劳动剥削机制，呈现了更为丰富和多元的信息传播景观。<br>Laborlization of Internet Audience:On Status of Internet Audience in Media Industry from the Perspective of Political Economy of Communication From the perspective of interaction between communication and labor, we find that the development of Internet industry is highly dependent on netizens’ participation, and thus forms a new type of netizen-centered industrial value-added model: through the structural design of communication technology and operation of commercial ideology, the internet industry attempts to convert all communication behaviors of netizens into the core elements of digital capital appreciation, so as to colonize netizens’ time and transform the social space into factory. Furthermore, the transition of theoretical perspective from audience commodity to digital labor is conducive to exploring the cultural production, interpretation and struggle at the micro-level, and revealing the labor exploitation mechanism at the meso-level from the critical theory of political economy of communication, thus presents a richer and more diverse information dissemination landscape
%K 受众商品
%K 数字劳动
%K 劳工
%K 互联网产业
%K 工厂化<br>audience commodity
%K digital labor
%K labor
%K Internet industry
%K factory-lization
%U http://cjjc.ruc.edu.cn/CN/abstract/abstract676.shtml