%0 Journal Article
%T 互联网思维下舆论引导的改善与创新<br>Research on the Improvement and Innovation of Public Opinion Guiding Based on the Internet Thinking
%A 李明德
%A 张园
%A 刘婵君
%A 高如
%J 西安交通大学学报（社会科学版）
%D 2015
%R 10.15896/j.xjtuskxb.201503017
%X 互联网思维被认为是新媒体时代的一种新兴思维方式。将互联网思维与舆论引导工作有机结合，对提高网络环境下的舆论引导力大有裨益。用互联网思维的核心要义即受众思维、迭代思维、大数据思维、融合思维纠正当前舆论引导工作中的错位与偏差，提出改善和创新舆论引导工作的相应策略与建议，提升政府、媒介、公众三大主体的舆论引导效果。<br>The Internet thinking is considered to be a new way of thinking in the new media era.The organic combination of the Internet thinking and the public opinion guiding is of great advantage to improve public opinion guiding force in the network environment. By Using the core essence of Internet thinking―the audience thinking, the iterative thinking, big data thinking and the integrated thinking, we can correct dislocation and deviation in current public opinion guiding work, put forward the corresponding strategies and suggestions to improve and innovate the public opinion guiding work, and enhance the public effect of government, media and the public
%K 互联网思维
%K 舆论引导
%K 网络社会
%K 官方话语
%K 媒介素养&lt
%K br&gt
%K Internet thinking
%K Public opinion guiding
%K Network environment
%K The official discourse
%K Media literacy
%U http://skxb.xjtu.edu.cn/oa/DArticle.aspx?type=view&id=201503017