%0 Journal Article
%T 创业决策机理研究：影响因素与作用方式*<br>THE MECHANISM OF ENTREPRENEURIAL DECISIONMAKING: INFLUENCING FACTORS AND RELATIONSHIPS
%A 秦志华
%A 赵婧
%A 胡浪
%J 经济理论与经济管理
%D 2015
%X 摘要 本文以情境检测的方式探讨创业决策的影响因素与作用机理，通过对364份样本的分析，发现已有研究所关注的风险感知、风险倾向、手段导向逻辑、经验认知等因素，都对创业决策具有重要影响。与已有研究结论不同的是，本文发现风险感知不是风险倾向影响创业决策的中介变量，而是与风险倾向并列影响创业决策；与二者并列的另一个重要因素，是近年来创业研究所关注的手段导向逻辑。研究结果发现，经验认知作为自变量，通过风险感知、风险倾向、手段导向逻辑对创业决策发挥影响。<br>Abstract： On the basis of the existing research, we focus on the process of entrepreneurial decisionmaking under the same business scene. Using statistical analysis of 263 samples, we find that risk perception, risk propensity, effectuation and experience cognitive have important effect on entrepreneurial decisionmaking. The difference is that the risk perception does not mediate the influence of risk propensity to decisionmaking, but has a direct impact on decisionmaking. Effectuation, which caught attention of entrepreneurship research in recent years, also has direct impact on it. The empirical results show that the experience cognitive as an independent variable affects entrepreneurial decisionmaking through the factors of risk perception, risk orientation, effectuation.
%K 创业决策
%K 风险感知
%K 经验认知
%K 手段导向逻辑
%K 风险倾向
%K entrepreneurial decisionmaking
%K risk perception
%K experience cognitive
%K effectuation
%K risk propensity
%U http://jjll.ruc.edu.cn/CN/abstract/abstract12662.shtml