%0 Journal Article
%T 美国大众媒体视角下的超级碗——一项基于COCA语料库的研究<br>A Study of American Super Bowl from the Perspective of Mass Media: Based on COCA Corpus
%A 孟国正
%A 曹宗航
%A 岳晓燕
%J 北京体育大学学报
%D 2018
%R 10.19582/j.cnki.11-3785/g8.2018.07.005
%X 摘要：大众媒体对社会流行趋势和舆论导向意义重大，不同媒体对同一个客体的宣传报道形式也不尽相同。目前，超级碗是美国职业橄榄球的最高赛事，为了探究其在美国大众媒体中的传播内容与传播形式，基于COCA美国当代英语语料库并辅之借助语料库软件AntConc，对超级碗在报纸、口语（广播电视）、杂志、小说和学术期刊5种媒体中的传播形式和内容进行了剖析。发现：（1）Super Bowl在COCA语料库中出现的总频数为7622次，在报纸中出现的频数最高，其次是口语和杂志两个子语料库，在口语中的频数略高于杂志，在学术期刊中出现的频数最低。（2）Super Bowl在COCA五个子语料库中的呈现内容存在差异：在报纸中的报道对多为对比赛的还原性描述，具有很强的客观性；口语节目中多为一些人对超级碗的主观描述或评论；杂志中的报道常采用图片、采访等形式，内容上兼具竞技性、娱乐性和观赏性；小说中对超级碗的描写多借助人物角色来完成；学术期刊中侧重阐述超级碗对社会各方面的影响。不同媒体从不同层面反映超级碗在美国的传播内容与形式，其所反映的侧重点也不尽一致。为超级碗在美国的开展现状提供实证数据，为日后超级碗在国际社会中的发展提供了借鉴思路。<br>Abstract: The mass media is of great significance to the trend of social popularity and the direction of public opinion. Different media have different forms of media coverage on the same subject. At present, the Super Bowl is the highest event of professional football in the United States. In order to explore its contents and forms in different mass media of United States, this article is based on Corpus of Contemporary American English (COCA) and assisted by the corpus software AntConc, and analyzes Super Bowl's dissemination forms and contents in newspapers, oral programs (broadcasts), magazines, novels and academic journals. It is concluded that 1) The total frequency of Super Bowl appeared in the COCA is 7622, which is the highest frequency in newspapers, followed by broadcasts and magazine sub-corpus, whose frequency is slightly higher than that of magazines in oral academic periodicals. 2) Super Bowl has different contents in the five sub-corpora of COCA; there are many reports in the newspaper for the reductive description of the game, which has strong objectivity; subjective description or comments in oral shows; reports in magazines often use pictures, interviews and other forms, both on the content of competitive, entertaining and entertaining; the description of the Super Bowl in the novel mostly through the role of characters to complete; academic journals focus on the impact of super bowls on all aspects of society. Different media reflect the content and form of the Super Bowl dissemination in the United States from different aspects, and the emphasis is not consistent. This study provides empirical data for the development of the Super Bowl in the United States, and provides a reference for the future development of Super Bowl in the international community
%K mass media Super Bowl sports event: COCA corpus AntConc
%U http://xuebao.bsu.edu.cn/ch/reader/view_abstract.aspx?file_no=20180705&flag=1