%0 Journal Article
%T 传播学视域下中华民族传统体育文化的认同<br>Identity of Chinese Traditional Sports Culture from the Perspective of Communication
%A 葛耀君
%A 张业安
%A 张胜利
%J 北京体育大学学报
%D 2017
%R 10.19582/j.cnki.11-3785/g8.2017.04.022
%X 摘要：主要采用文献资料法，对传播学视阈下中华民族传统体育的文化表征进行了系统分析，研究表明：传播是民族传统体育文化赖以存在与发展的必要前提，予民族传统体育文化以生命力，关系到其文化整体的实现；传播影响受众对民族传统体育文化意义的解读，并重塑着广大受众的文化认同选择。传播生态的改变造成的文化传承结构的失衡、社会转型过程中传媒文化传承功能失位与价值迷茫、跨文化传播的“文化霸权”和“文化殖民主义”是中华民族传统体育文化认同危机产生的重要原因。对中华民族传统体育文化认同的重构，必须明确大众传媒的角色定位，强化其社会责任，努力拓宽信息传播渠道，拓展民族传统体育文化认同建构的空间，在加强信息监管的同时，注重发挥“意见领袖”的文化引领功能，努力建构起中华民族传统体育文化的价值体系和话语体系。<br>Abstract: The study systematically analyzed the cultural representation of the Chinese traditional sports in the perspective of communication by the method of literature review. The results showed that communication is an important premise for the existence and development of traditional national sports culture, giving the national traditional sports culture vitality is related to its realization. Communication influences people’s understanding of national traditional sports culture, and reshapes people’s cultural identity. The imbalance of cultural inheritance structure caused by the change of communication ecology, the loss of cultural heritage and the value confusion in the process of social transformation, the "cultural hegemony" and "cultural colonialism" in intercultural communication are important reasons for the identity crisis of Chinese traditional sports culture. In order to reconstruct culture identity, we should define the role of the mass media, strengthen its social responsibility, broaden the channels of information dissemination, expand cultural identity space, improve information supervision, play “opinion leaders” culture guiding function, and try to establish the value system and discourse system of Chinese national traditional sports culture
%K sports culture national tradition communication culture identity identity crisis value system discourse system
%U http://xuebao.bsu.edu.cn/ch/reader/view_abstract.aspx?file_no=20170422&flag=1