%0 Journal Article %T 基于消费者结构需求研究商品住宅去库存的影响因素<br>Analysis of the Relationship Between the Demand of Different Consumer Groups and Residential Real Estate Inventory Reduction %A 李婷婷 %A 谷达华 %A 阎建忠< %A br> %A LI Ting-ting %A GU Da-hua %A YAN Jian-zhong %J 西南大学学报(自然科学版) %D 2018 %R 10.13718/j.cnki.xdzk.2018.09.016 %X 本文以问卷调查的形式获取重庆市主城区消费者购房需求数据，运用Logistic，GRA模型方法，基于消费者结构对住宅市场的需求，研究其与住宅房地产去库存的关联程度，以探求商品住宅去库存的影响因素.研究表明：1）整体上，70后、80后、90后消费者的购房需求优势明显，但购房用途差异显著，70后以投资改善型为主，90后则属于刚需型.63.57%的80后属于刚需型，36.43%的80后消费者的购房需求类型属于投资改善型.2）在购房因素主导方面，70后主要倾向于住宅商品自身属性，旨在提高生活质量；80后偏好于房地产自身属性和社会因素两方面；90后则受限于社会因素与自身购买能力，急于解决刚需问题.3）与住宅商品去库存的关联度大于0.7的显著影响因素依次为：薪资水平、住房周围环境质量、住宅面积、公共配套设施、租金水平、购房资金来源、住宅价格；大于0.6的重要因素为户口问题、住宅户型；首付比例、银行利率对住宅去库存的影响较弱.<br>In order to provide support to decision-making by the government in its effort to accurately reduce residential real estate inventory, a questionnaire survey was carried out to obtain the data of consumers' demand for house purchase in the urban area of Chongqing. Logistic and GRA model were used to analyze the consumer structure-based demand for house purchase and its relevance to real estate inventory reduction so as to clarify the influencing factors for inventory reduction of commodity residence. The research showed that as a whole, the post-70 (the generation whose members were born between 1970 and 1979), post-80 and post-90 consumers' demand for house purchase is obvious, but there is a significant difference in the uses of houses. For most of the post-70s, their house purchase is for investment or for improving their dwelling conditions, while for the post-90 consumers, they have a rigid demand for house purchase. Of the post-80s, 63.57% show a rigid demand and 36.43% have a, investment or an improvement housing demand. The post-70s emphasize the commodity property of the house, for the aim of their purchase is to improve the quality of their life; the post-80s' preference involves two aspects:the real estate property and social factors; the post-90s are constrained by social factors and their limited buying power and they are eager to satisfy their rigid demand. Salary, the environmental quality around the house, residential area, public facilities the level of rent, the source of purchase financing and housing prices are important factors influencing real estate inventory reduction, their relevance being < 0.7. Household registration and apartment layout have a relevance of < 0.6. The proportion of down payment and bank interest rate have but a weak influence on real estate inventory reduction %K 需求 %K 消费者 %K Logistic模型 %K 住宅房地产 %K 去库存< %K br> %K demand %K consumer %K Logistic model %K residential real estate %K inventory reduction %U http://xbgjxt.swu.edu.cn/jsuns/html/jsuns/2018/9/20180916.htm