%0 Journal Article %T 模糊数学贴近度在商品选购中的应用<br>The application of closeness degree algorithmin shopping %A 王梓慕 %J 福州大学学报(自然科学版) %D 2016 %R 10.7631/issn.1000-2243.2016.06.0929 %X 以汽车选购为例,采用模糊数学中模糊模型识别的方法,改进当前电子商务中的购物应用软件. 将消费者对事物的期望值进行量化,创建相应的数学模型,改进并完善贴近度算法,最终得到一套在商品选购中最贴近消费者需求的算法.<br>In this paper,author tries to improve and develop the software and APPs of E-business using the fuzzy model identification in a case study on automobile purchase activity. The author created a new relative mathematical model based on quantizing the expectation of customer,and then established a new closeness degree algorithm via improving and modifying the traditional algorithm. A perfectedalgorithm is acquired which could help consumers make private and unique choice when shopping takes place %K 电子商务 模糊数学 商品选购 贴近度< %K br> %K E-business fuzzy mathematics shopping closeness degree %U http://xbzrb.fzu.edu.cn/ch/reader/view_abstract.aspx?file_no=201606025&flag=1