%0 Journal Article %T An Alternative Regularization Method for Equilibrium Problems and Fixed Point of Nonexpansive Mappings %A Shuo Sun %J Journal of Applied Mathematics %D 2012 %I Hindawi Publishing Corporation %R 10.1155/2012/202860 %X We introduce a new regularization iterative algorithm for equilibrium and fixed point problems of nonexpansive mapping. Then, we prove a strong convergence theorem for nonexpansive mappings to solve a unique solution of the variational inequality and the unique sunny nonexpansive retraction. Our results extend beyond the results of S. Takahashi and W. Takahashi (2007), and many others. %U http://www.hindawi.com/journals/jam/2012/202860/