%0 Journal Article
%T 新创企业的战略导向、企业可见性与慈善捐赠<br>New Ventures’ Strategic Orientation, Firm Visibility and Philanthropic Donations
%A 眭文娟
%A 张慧玉&lt
%A br&gt
%A SUI Wenjuan
%A ZHANG Huiyu
%J 管理学报
%D 2015
%X 摘要 结合战略视角和制度视角考察了新创企业的战略导向对其慈善捐赠行为的影响，并从市场发展程度、行业组织关系以及政治关联3个不同层面检验了企业可见性对这一关系的调节作用。基于2008年全国私营企业抽样调查数据的实证分析显示，探索型战略导向对新创企业的慈善捐赠有显著的正向影响，但是这一正向关系随着市场发展程度的提升、行业组织关系的获取而显著降低。研究结果反映了转型经济下的企业社会责任前移具有显著的工具性：一方面，新创企业战略性地利用慈善捐赠改善、缓和外部市场竞争及制度诉求；另一方面，随着环境中企业可见性的增加，这一工具性作用将在一定程度上受到局限，新创企业对它的依赖性将会被更有利的方式弱化甚至取代。<br>Why would rational and opportunistic new ventures engage in philanthropic donations under the circumstances with insufficient market restriction? Integrating the strategic and institutional perspectives, this paper investigates the influence of new ventures’strategic orientation on their philanthropic donations, and then explores the moderating role of firm visibility from three different levels, that is, market development, industrial membership, and political connection. With data from The Large Scale Survey on Private Enterprises in China in 2008, this paper empirically finds out that prospective strategic orientation positively influences new ventures’ philanthropic donations, and that the positive influence gets significantly weaker either in more developed market environment or in firms with industrial membership. Such findings demonstrate the instrumentality of the new trend of “bringing corporate social responsibility forward to new ventures”. On the one hand, philanthropic donations are adopted to mitigate external competition and respond to institutional requirements; on the other hand, with the increase of firm visibility, the instrumentality of philanthropic donations gets weaker to some extent, and new ventures’ dependence on philanthropic donations is reduced or even replaced by more favorable approaches
%K 新创企业
%K 战略导向
%K 企业可见性
%K 公益捐赠
%K 工具性
%K &lt
%K br&gt
%K new ventures
%K strategic orientation
%K firm visibility
%K philanthropic donations
%K Instrumentality
%U http://manu68.magtech.com.cn/Jwk_glxb/CN/abstract/abstract10766.shtml