%0 Journal Article
%T 考虑零售商公平关切和风险规避的绿色供应链最优决策<br>Optimal decision-making for green supply chain considering retailers fairness concern and risk aversion
%A 刘京
%A 周岩
%A 郑英杰
%A 王超胜&lt
%A br&gt
%A LIU Jing
%A ZHOU Yan
%A ZHENG Ying-jie
%A WANG Chao-sheng
%J 山东大学学报（理学版）
%D 2018
%R 10.6040/j.issn.1671-9352.0.2017.268
%X 摘要： 为研究随机市场需求的绿色供应链问题,分别在零售商只考虑公平关切、只考虑风险规避及同时考虑公平关切和风险规避情形下, 建立绿色供应链博弈模型,研究了零售商的公平关切行为以及风险规避行为对绿色供应链最优决策的影响。研究结果表明: 与公平中性和风险中性时最优决策相比,零售商的公平关切行为、风险规避行为都会影响绿色供应链最优决策,且随着零售商公平关切和风险规避程度的增大,绿色产品最优批发价格、绿色度水平、零售价格、 绿色供应链各决策者期望利润及整体期望利润的变化都有规律性,在不同的产品绿色化效率下,存在着不同的变化趋势。<br>Abstract: To study the problem of a green supply chain with uncertain demand, the game models of the green supply chain considering only retailers fairness concern, only retailers risk aversion and both fairness concern and risk aversion were constructed. The impact of retailers fairness concern and risk aversion on the optimal decisions of manufacturer and retailer as well as the overall optimal decisions of the green supply chain are studied. The results show that retailers fair concerns and risk aversion influent the optimal decisions of the green supply chain comparing with those of fair neutral and risk neutral retail. The optimal decisions, expected profits and overall profit of the green supply chain change accordingly to the degree of retailers fairness concern and risk aversion, and the trends under the various green efficiency are different
%K 公平关切
%K 绿色供应链
%K 风险规避
%K &lt
%K br&gt
%K risk aversion
%K fairness concern
%K green supply chain
%U http://lxbwk.njournal.sdu.edu.cn/CN/10.6040/j.issn.1671-9352.0.2017.268