%0 Journal Article
%T Performance Analysis of China¡¯s Fast Fashion Clothing Market Based on SCP Model
%A Lu Ge
%A Xuran Sun
%A Chenggang Li
%J Open Journal of Business and Management
%P 106-115
%@ 2329-3292
%D 2019
%I Scientific Research Publishing
%R 10.4236/ojbm.2019.71007
%X <div style=\"text-align:justify;\">
	China¡¯s fast fashion clothing market is dominated by Uniqlo, ZARA and H &amp; M, supplemented by other fast fashion clothing brands. This paper uses SCP paradigm to analyze the fast fashion brands in China¡¯s clothing market. By dividing the market structure of China¡¯s fast fashion clothing, it is concluded that the market structure of China¡¯s fast fashion clothing is oligopoly III, and the cost oriented price behavior of enterprises in the oligopoly market struc-ture is analyzed. In order to analyze the market performance of China¡¯s fast fashion clothing market, digital non-price behavior and organizational ad-justment behavior of increasing the number of stores are used to analyze the market performance of China¡¯s fast fashion clothing market.
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%K Fast Fashion Clothing
%K SCP Paradigm
%K Structure
%K Conduct
%K Performance
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=89224