%0 Journal Article
%T Network Consumers¡¯ Reference Price Formation Analysis
%A Haiyan Lin
%J Open Journal of Business and Management
%P 696-706
%@ 2329-3292
%D 2018
%I Scientific Research Publishing
%R 10.4236/ojbm.2018.63053
%X <div style=\"text-align:justify;\">
	In this paper, based on the previous literature on reference prices, the definition,
forms of expression and related theories and analysis of reference prices
are summarized. Based on this analysis, it is concluded that the reference price
formation of online consumers is related to their information search behavior.
Finally, E-commerce companies make suggestions for online promotions.
</div>
%K Reference Price
%K Information Search
%K Online Shopping
%K E-Commerce
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=86005