%0 Journal Article
%T Co-Creation in the Game Industry: A Case Study in a Brazilian Developer
%A Marcos Vinicius Cardoso
%A Huoston Rodrigues Batista
%A Ernani Marques da Silva
%A Marcos Antonio Gaspar
%A Ivanir Costa
%A F¨¢bio Lu¨ªs Falchi de Magalh£¿es
%J Social Networking
%P 63-78
%@ 2169-3323
%D 2018
%I Scientific Research Publishing
%R 10.4236/sn.2018.71005
%X <div style=\"text-align:justify;\">
	The objective of this work is to understand how the process of co-creation
occurs within the creative industry of video games. For this, concepts of the
creative industry, co-creation, information and communication technologies
(ICTs) and innovation were studied. Since this is an exploratory and qualitative
research, a single case study was chosen as a method. The analysis was
done in a Brazilian company that develops games for mobile devices. The results
show that the consumer (gamer) participates in value creation in the
company¡¯s products, mainly in the initial production stages. In the later phases,
after the launch and other steps of the life cycle, although there is a relationship
with the users, the joint creation of value is little explored by the organization.
Also, it was verified that the co-creation process is supported by
different information and communication tools, which provide agility to the
process.
</div>
%K Co-Creation
%K Empirical Studies
%K Gaming Communities
%K Information and Communication Technologies
%K Innovation
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=81746