%0 Journal Article %T E-Marketing Orientation and Social Media Implementation in the Banking Industry in Nigeria %A N. Gladson Nwokah %A Boma Benita Irimagha %J iBusiness %P 111-133 %@ 2150-4083 %D 2017 %I Scientific Research Publishing %R 10.4236/ib.2017.94009 %X The purpose of this study was to empirically investigate how E-Marketing Orientation relates with Social Media Implementation in the Banking Industry in Nigeria. Three hundred and fifty five (355) copies of the questionnaire were administered to respondents. Upon retrieval and data cleaning, 338 copies were subjected to Data analysis. Data analyses were aided by the use of SPSS version 20.0 and hypotheses were tested using the Pearson Correlation Coefficient. After the data analysis, it was revealed that: Philosophical component has a weak and positive relationship with Social Media Implementation (Business Use and Private Use). The study also revealed a moderate and positive relationship between initiation components and Business Use as a measure of Social Media Implementation but a weak and positive relationship exists between Initiation components and Private Use. Adaptation component was found to have a weak and negative relationship with Social Media Implementation measures (Business Use and Private Use). The study also revealed a strong and positive relationship between Implementation components and Business Use and a moderate and positive relationship between Implementation components as a dimension of E-Marketing Orientation and Private Use as a measure of social media implementation. We therefore concluded that there is a weak and positive relationship between Philosophical components as a dimension of E-Marketing Orientation and Social Media Implementation measures (Business Use and Private Use). Moderate and positive relationship exists between Initiation components and Business Use but a weak and positive relationship exists between Initiation component and Private Use as a measure of Social Media Implementation. Adaptation component has a weak and negative relationship with Social Media Implementation (Business Use and Private Use). Also, strong and positive relationship exists between Implementation component and Business Use as a measure of social media implementation but a moderate and positive relationship exists %K E-Marketing %K Orientation %K Social Media %K Banking %K Nigeria %U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=81028